Контрольная Advertising and the Modern World


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Это очень маленькая контрольная работа. Она создана для тех, кто занимается рекламным бизнесом. В контрольной всего несколько заданий. В нее включен английский текст по рекламному делу для перевода на русский язык.


Английский язык. Advertising and the Modern World.


Задание №1
Выберите соответствующую глагольную форму
a. 1. Ann and Pat have gone/have been going shopping. 2. The sun had already been rising/had already risen by four in the morning. 3. Alfred has been/has been being in the Military Service for five years. 4. Mr Black had kept/had been keeping a shop before he came here. 5. The play "Pygmalion" has been being/has been very popular with the public for many years. 6. They had worked/had been working hard for one year at English before they could speak it properly.
b. 1. We skied/have skied this morning. 2. His son has been serving/served in the Army since last year. 3. George had been staying/stayed with his friends' for a week before he left. 4. The Secretary has already introduced/introduced Mr Brown to the Manager when we came. 5. It has been snowing/snowed since morning. 6. The children had been playing/played outdoors for two hours before they went to school.
c. 1. They went/have gone to the seaside by car last summer. 2. John missed/have missed his class yesterday. 3. Mary kept/has been keeping her promise to come in time for lunch. 4. My brother went/has gone in for sports seriously when he was young. 5. They got up/have got up very early this morning.
Задание №2
Переведите предложения, уделяя внимание пассивным конструкциям. Составьте собственные предложения, используя выделенные фразы

a. 1. The thriller is much spoken about.
2. Yesterday we were shown an amusing Benny Hill show.
3. We were asked to read some stories by Jack London in the original.
4. He was offered a job as the manager of a new firm.
5. She was told to lie in bed for a few days because of her heart trouble.
6. The doctor must be sent for immediately, the child has been taken very ill.
My father has been taken ill.
b. 1. I have no idea where Alex wants to be sent to study.
2. People wish to be given detailed information about the new discovery.
3. He expects to be given a visa in two weeks.
4. Small children like to be entertained at New Year parties.

Задание 3. Раскройте скобки, используя нужную форму страдательного залога
1. The letters (to bring) by the office manager and (to put) on the C.E.O.’s table.
2. This work (to carry out) at the moment by out sales manager who will stay in the office till 11 p.m.!
3. The contracts (to sign) by 2 p.m. tomorrow.
4. The interview (to finish) before I came to have a look at a new employee of our company.
5. Mr. Smith, the top-manager of my department (to invite) yesterday to attend the official dinner at the C.E.O’s.
6. The discussion of this deal (to interrupt) suddenly by the arrival of our partners last Wednesday.
7. I promise my colleagues that all the papers (to sign) next month.
8. Such documents (to receive) by our department every week!

Задание №4
Определите, какая конструкция используется в данных предложениях (Complex Object and Complex Subject), переведите предложения на русский язык.

1. How kind of you to let me come.
2. "Sit down," he said. "Sit down and wait for me to die."
3. There were also American visitors fascinated by seeing the titled English really getting down to their traditional after¬noon tea.
4. Nothing seems to have changed.
5. They want modern decor, American food, all the things that will make them feel at home.
6. But there are a lot of people who expect this country not to be the same as their own.
7. It seemed simpler to call here than to ask him to visit me.
8. Now perhaps you'd be so kind as to allow me to ask you a few questions?
9. As the Minister seemed to be suffering from pains connected with the spinal column, I pointed to the examination couch and told him to take his clothes off.
10. However, lying on your couch seems to have relieved the discomfort.

Задание №5
Прочитайте и переведите текст; перепишите и письменно переведите текст:

Advertising and the Modern World
The modern world depends on advertising. Without it, producers and distributors would be unable to sell, buyers would not know about products or services, and the modern industrial world would collapse. If factory output is to be maintained profitably, advertising must be powerful and continuous. Mass production requires mass consumption which in turn requires advertising to the mass market through the mass media.
Advertising is not easily defined, though many people have tried. Narrowly, it means a paid form of non-personal communication that is transmitted through mass media such as television, radio, newspapers, magazines, direct mail, public transport vehicles, outdoor displays and now also the Internet, which aims to persuade, inform, or sell. It flourishes mainly in free-market, profit-oriented countries. It is one of the most important factors in accelerating the distribution of products and helping, to raise the standard of living. Advertising cannot turn a poor product or service into a good one. But what it can do – and does — is to create awareness about old and new products and services. So three main objectives of advertising are: (1) to produce knowledge about the product or service; (2) to create preference for it; and (3) to stimulate thought and action about it.
Advertising belongs to the modern industrial world. In the past when a shopkeeper had only to show and tell about his goods to passers-by, advertising as we know it today hardly existed. Early forms of advertising were signs such as the inn sign or the apothecary's jar of colored liquid, some of which have survived until today.
Evidence of advertising can be found in cultures that existed thousands of years ago, but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the behavior and buying habits of billions of people. Advertising spending worldwide now exceeds $350 billion per year. In the United States about 6000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1000 advertisements in a single day, according to some estimates. Advertising permeates everyone's daily life.
Advertising has become increasingly international. More than ever before, corporations are looking beyond their own country’s borders for new customers. Faster modes of shipping, the growth of multinational corporations, rising personal income levels worldwide, and falling trade barriers have all encouraged commerce between countries. Because corporations are opening new markets and selling their products in many regions of the globe, they are also advertising their products in those regions.
Задание №5
Ответьте на вопросы по тексту
1. What is advertising? Give the definition of advertising.
2. What are three main objectives?
3. Why has advertising become international?

Задание №6
Заполните пропуски, подходящими по смыслу выражениями
To: __________________________(1)
(2)….: Patricia Marchand, General Manager
Date: _________________________(3)
(4): Visit of German agent

Please, note that Katya Shmidt, our German agent will be visiting the company on Friday, 26 April.
There will be a meeting on that day, at 11.30 a.m. in the boardroom, which you should all attend.
Ms Shmidt will be presenting her marketing plan for expanding sales in the German market.
If you wish to join us for lunch at a local restaurant, please let me know as soon as possible

18 April, all department heads, Subject, from