Контрольная по английскому Marketing
1. Замените залог сказуемых на пассивный так, чтобы выделенные слова в предложении были подлежащими:
1. They have cancelled the 9 a m. flight to Hong Kong.
2. Ralph Schneider introduced the credit card in 1950.
3. We were considering the new proposal for most of last week.
4. We are going to make 20% of our workforce redundant.
5. Abraham Verhoeven invented the newspaper in 1605.
6. They are investigating the problem.
7. We are relocating our head office in Canada.
4. Прочтите и переведите следующие предложения. Укажите, к какому типу условных предложений они относятся.
1. If I come, I shall see you. (I тип)
2. We would answer if we could. (II тип)
3. They will get wet if it rains. (I тип)
4. It would have broken if you had not caught it. (III тип)
5. If it rained, I should stay at home. (II тип)
6. He would have told you if you had asked him. (III тип)
7. Will you help me if I need you? (I тип)
8. If I had known that, I should not have made a mistake. (III тип)
5. Закончите следующие условные предложения:
1. If I had time.....
2. I might have learnt more English if....
3. If I had plenty of money,....
4. You will lose money if....
5. I should have won the prize if.,
6. You could live more cheaply if…
7. We would have gone to the cinema with you if....
8. You would be ill if....
6. Переведите следующие предложения на английский язык, используя Present, Past или Future Perfect Continuous Tense:
1. - "Что это наш босс не в настроении?" - "А он около часа разговаривал с одной покупательницей”.
2. Марта выглядит очень усталой. И это неудивительно, ведь она и последнее время много работала.
3. Вчера Ричард вернулся домой очень усталый. Ему нужно было сдать годовой отчет, и он работал всю неделю без отдыха.
4. «Сколько лет вы живёте в этой квартире?» - «Мы переехали сюда, когда я учился в первом классе».
5. Компания «Лего» 17 лет выпускала деревянные игрушки до того, как в 1950 году она перешла на выпуск строительных кубиков из пластмассы.
6. Прочтите и письменно переведите 1 и 3 абзацы текста:
Marketing
Marketing which is sometimes called distribution includes all the business activities connected with the movement of goods and services from produces to consumers or users. Marketing is made up, on the one hand, of physical activities such as transporting, storing and selling goods and on the other hand, a series of decisions undertaking any part of the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
The ability to recognize early trend is as important in marketing as knowing the current state of affairs. Producers must know why consumers buy, where and for what purpose. Thorough market research, the producer tries to predict what the customer will want and through advertising, attempts to influence the customer to buy.
Marketing operations take up more than a half of the consumer’s dollar. Every improvement in marketing technique has led to wider distribution of goods in ever-increasing volume. The trend in the USA has been to high mass consumption, and what had been described is “conspicuous consumption”. The construction of shopping centers has made goods easily available to consumers by providing a wide range of merchandise and plenty of parking facilities.
Ответьте письменно на следующие вопросы:
1. How would you define marketing?
2. What do marketing operations include?
3. What must the producers know?
Контрольная работа будет полезна студентам, которые изучают экономику в вузах.
