The Age of Advertising
I. Поставьте следующие предложения в вопросительную и отрицательную форму.
1. There is a desk, two computers and several faxes in her office.
2. Commercial banks are classified into two main groups.
3. The holders of the shares formed the ownership of the company.
4. A corporation can also get capital by borrowing.
5. A computer solves mathematical problems very rapidly.
6. It will take us sometime to make a shopping list.
7. The bank has made loans to this corporation.
8. They are writing their Annual report now.
9. There are three different forms of privately owned business.
10. We have combined our resources very well.
11. I went into business with my sister.
I didn’t go into business with my sister.
II. Заполните пропуски местоимениями some, any, no, every и их производными ( + body, + thing, + where ).
1. Have you got any English books? - Yes, I’ve got _ very interesting English books at home.
2. Would you like _ milk in your tea?
3. _ likes skiing.
4. There is _ interesting for you to read in this journal. I recommend you to take it.
5. I don’t know _ about London Tube. Will you tell us ... about it.
6. Let’s go _on Sunday. How about the Pobeda Cinema.
7. Will _ go to the airport to meet Mr. White?
8. There is _ in the park. It’s cold.
9. Let’s go to the beach _ has already gone there.
10. There was _ interesting on TV yesterday, that’s why I didn’t watch it.
11. I’m sorry I haven’t heard _ about the new film.
12. Is there _ else you’d like to discuss, Mr Green.
13. I don’t know his address. _ could remember it.
14. We didn’t make _ contracts with this company last year.
III. Заполните пропуски словами much, many, few, little, a few, a little.
1. Our manager reads _ cables and telexes every day.
2. He doesn’t like _ coffee in the morning.
3. Do you work _ at your English?
4. They want to buy new furniture as they have _ furniture in their new flat.
5. Do you like _ or _ sugar in your tea?
6. There are _ tables but _ chairs in the room. Let’s bring some chairs from the hall.
7. He speaks _ about this project.
IV. Поставьте глаголы в нужном времени, употребив каждое из данных обстоятельств.
1. He (to go) on business to Paris (just, one of this days, last week, in two days, already, this month, the other day).
2. They (to sign) the contract with Black & Co (lately, today, a month ago, next week, the day after tomorrow).
3. We (to modify) our pumps (last year, this month, three months ago, recently, the next year).
V. Раскройте скобки, употребив нужное по смыслу время.
There (to be) an exhibition of Russian equipment in London last summer. Before the exhibition (to open) a lot of Russian plants (to send) their latest models to London and Russian experts (to arrive) to contact British businessmen. Representatives of different companies (to visit) the exhibition.
Mr. Bent of Stevens & Co (to be) interested in excavators. He said his company (to do) business with Machinoexport before and Russian equipment always (to meet) their requirements.
The firm Stevens & Co (to be going) to order excavators. After the Russian engineers (to get ready) their quotation, Mr. Bent (to visit) the Russian Trade Delegation. As the firm (to accept) the prices and the terms of payment, Mr. Bent (to be going) to discuss only the terms of shipment and delivery dates. When the representatives (to discuss) the order of the firm, Mr. Bent asked if Machinoexport (to be able) to ship the goods on CIF terms. He also wanted to find out whether July shipment (to suit) the sellers. The terms (to be) acceptable to the sellers and the representatives decided to sign the contract the next day.
VI. Раскройте скобки, употребляя эквиваленты модальных глаголов в соответствующем времени.
1. The director said we (not to be able) to deliver the goods earlier than in three months.
2. I’m afraid he (to be able) to receive the inspectors only in the afternoon.
3. I (to have to) send another letter to the Buyers because they had not answered the first one.
4. We (to be) to ship the goods in May.
5. He said we (to be) to get the materials ready.
6. You often (to have to) come to the office early?
7. The manager says we (not to be) to sign the contract.
VII. Переведите следующие предложения, обращая внимание на пассивные конструкции, характерные для английского языка.
1. Many contracts are signed by our company every year.
2. The goods are advertised at fairs and exhibitions.
3. The compressors were not tested on Thursday.
4. The model A pumps will not be exported this year.
VIII. Переведите следующие предложения, содержащие конструкцию the Complex Object.
1. They expect us to give them a 5 per cent discount off the price.
2. I’ve often heard the manager say that the model should be improved.
3. Would you like the cable to be sent today?
4. Did the president want them to go on business to Kiev?
5. The secretary watched the manager make an appointment with the representative of the British firm.
IX. Переведите следующие предложения, обращая внимание на специфику перевода Participle II.
1. We were pleased to receive from you the enquiries mentioned above.
2. I was impressed by the technical knowledge shown by your specialists in Moscow.
3. We expect to receive all the materials ordered during the first half of the year.
4. The purchased models are to be shipped immediately.
5. They will provide the parts at the prices quoted in their latest offer.
6. The tournament held in Moscow was sponsored by the Sport Committee.
X. Прочитайте и переведите данный ниже отрывок; обратите внимание на перевод Participle I и Participle II.
The first industrial exhibition held in London in 1851 was a great success. It displayed exhibits of 40 participating nations and the number of visitors reached over six million.
Since then world industrial expositions have had a colourful history. Many such events have been held, some of them on a large scale. They have changed not only in size and scope, but also in character and overall purpose. Such events
provided opportunities for exchanging scientific, technological and cultural achievements of the people of Europe, America, Australia, Asia and Africa.
Beginning with the early 60s, international expositions began to take new forms, trying to emphasize not only technological progress, but also other aspects of life. They became festivals of industry and culture.
IX. Переведите текст.
The Age of Advertising
We live in the age of advertising. In most countries the public is exposed daily to advertisement. From the minute they wake up people are influenced by publicity – in newspapers, on the train, on boards on the way to work. When they relax after work they watch television, or perhaps go to a football match where there are advertisements, or a cricket or tennis match which are organised by a large company.
The housewife is perhaps the most influenced by advertising. While she is shopping she will be attached by colourful packets and by signs of reductions and free gifts.
Most companies say that advertising is necessary to give the public information and create competition. But advertising, which is very expensive, doesn’t always inform. Instead it persuades. A man is persuaded that if he buys “Koolman” after-shave lotion he will immediately become attractive to all the pretty girls. In the same way a mother is persuaded that if she doesn’t give her baby “Happibaby” food the baby will suffer. Recently a new angle has been added –science. In our technological age science is fashionable and many companies try to make us buy their goods by telling us how important science is in their production.
In general, housewives will not understand much about science, but they feel that scientists know best. Scientists are looked upon as magicians, who can perform tricks. For example, before colour television was introduced the white clothes which were being shown in washing powder advertisements were in fact bright yellow. Yellow looks whiter than white on black and white television. Let’s hope that scientists will concentrate on improving the products they help to advertise, rather than improving the advertisements.
XII. Задайте 5 вопросов к тексту (общий, специальный, вопрос к подлежащему, альтернативный и разделительный).
Данная контрольная по английскому языку предназначена для студентов, которые обучаются рекламному делу.
