Контрольная по английскому How companies advertise
I. Read the text and translate it:
II. Find the English equivalents of the following:
Потребитель
преимущество
устная реклама
создать репутацию
работать на агентство
цели рекламной кампании
средства массовой информации
реклама на телевидении и радио
«пороговый» эффект
рекламный бюджет
III. Read the text and answer the following questions:
1. What is the best kind of advertising?
2. Why do most companies use advertising agencies?
3. When a company hires an advertising agency, what are the roles of both parties?
4. What is the task of the agency's media planners?
5. How do companies decide how much to spend on advertising?
IV. Read the text and translate it:
V. Correct the sentences:
1. The group's main activity is selling cables.
2. There are a lot of divisions in the group.
3. Balfour Beatty is a small construction company.
4. BICC Cables is famous for constructing motorways.
5. There aren't any new divisions in the company.
VI. Grammar: Open the brackets:
1. He always (buy) lottery tickets but he never (win) anything.
2. Anna (make) a dress for herself at the moment. She (make) all her own clothes.
3. As I (cross) the road I (step) on a banana skin and (fall) heavily.
4. I (make) a cake when the light went out. I had to finish it in the dark.
5. you (have) breakfast yet? – Yes, I (have) it at 8.00.
6. Where you (find) this knife? – I (find) it in the garden.
7. You look frozen. Sit down by the fire and I (make) you a cup of tea.
Put the following into the passive voice:
8. Someone switched on a light and opened the door.
9. The organizers will exhibit the paintings till the end of the month.
10. Students are doing a lot of work.
Контрольная работа создана для студентов, которые учатся на факультетах рекламного дела. В контрольную входит английский текст на тему рекламы, который нужно перевести на русский язык. Контрольная имеет невысокий уровень сложности.
