The role of marketing in business
Для успешного выполнения контрольной работы вам необходимо проработать следующие разделы грамматики:
1. Past continuous
2. Модальные глаголы
3. Future Simple
4. Сравнительные степени прилагательных и наречий
Задание 1. Выберите правильную форму глагола.
1. When the phone rang, I (answered/ was answering) it.
2. They (are discussing/ were discussing) the terms of payment when Mr. Dunbar arrived.
3. Every day at 8 a.m. the Sales Manager (instructs/ is instructing) the employees.
4. The Sales Manager (is instructing/ was instructing) the employees at 8.10 yesterday.
5. Mr. Jefferson (was looking/ were looking) through the draft contract at 3.30.
6. I (tried/ was trying) to get through to Ms. Churchill from 1 to 2 yesterday.
7. When I saw the manager yesterday, he (was getting/ got) ready for the meeting.
8. When the phone (rang/ was ringing), I (talked/ was talking) to the client.
9. Last week the Managing Director (received/ was receiving) some French businessmen and (was discussing/ discussed) the terms of the future contract with them.
10. The Director is busy now: he (was receiving/ is receiving) the businessmen from France.
Задание 2. Раскройте скобки, употребив глагол в Past Simple или Past Continuous.
1. When Mr. Takashi arrived (arrive), I was having (have) lunch in the cafe.
2. The sales Manager (study) the price-lists from 3 till 5 yesterday.
3. Mrs. Kingston was meeting (meet) the clients when I saw (see) her yesterday.
4. Amelie was writing (write) a report, when her boss asked (ask) her to bring him the catalogue.
5. I was ringing (ring) Mr. Stewart from 6 till 7, but I couldn’t (can/ not) get through.
6. When I left (leave), they were discussing (discuss) the terms of delivery.
7. You were (be) busy yesterday, weren’t you? – Yes, I was translating (translate) all day long.
8. Mr. Rodriguez was studying (study) catalogues at 12 p.m. yesterday.
9. What are you doing (you/ do) at 3 p.m.?
10. I wasn’t (not/ be) in the office at 2 p.m. last Monday, I was having (have) talks with our suppliers at their plant.
Задание 3. Заполните пропуски глаголами can, can’t, couldn’t, could, was/were able to
1. I like this hotel, you _ see the sea from the window.
2. You are speaking very quietly, I _ hear you.
3. Nobody disturbed me so I _ to finish the work.
4. I wanted to speak to the manger yesterday but I _ find him.
5. Paula _ come to the meeting last week. She was ill.
6. Sue wasn’t at home when I phoned but I _ to contact her in the office.
7. I’m afraid I _ go to the party next week.
8. We have plenty of time, we _ wait.
9. You look tired. - Yes, I _ sleep well last night.
10. They didn't want to buy our goods but we _ to persuade them.
Задание 4. Заполните пропуски глаголами must, had to, mustn’t, needn’t , should, shouldn’t
1. Keep these documents in a safe place, you _ lose them.
2. We _ write the letter now, we can do it tomorrow.
3. I think everybody _learn a foreign language.
4. We have lots of time, we _hurry up.
5. He doesn’t usually work on Saturdays but last Saturday he _ work.
6. John is our potential customer. You _ meet him.
7. You shouldn’t tell Marilyn what happened. I don’t want her to know.
8. I must go to the post office, I need some stamps.
9. If this hotel is too expensive for you, you _ stay there.
10. I _ go to the bank yesterday to get some money.
Задание 5. Выберите правильную форму глагола (Present Simple или Future Simple)
1. I wait/will wait here until you come/will come.
2. I go/will go home when I finish my work.
3. Do you go/will you go to the restaurant if they invite/will invite you?
4. We come/will come to see you when we are/we’ll be in England again.
5. When I see/will see you tomorrow I show/will show the catalogue.
6. Would you like something to drink before you go/will go?
7. It will be difficult to find a hotel if we arrive/will arrive late.
8. I’m going to Paris next month. While I’m /I’ll be there, I visit/will visit the international exhibition.
9. Don’t forget to give me your address. OK, I give/will give it to you before I go /will go.
10. If I don’t see/won’t see you tomorrow I phone/will phone you.
Задание 6. Раскройте скобки, используя глагол в Present Simple или Future Simple
1. I’ll try to be on time for the talks but don’t worry if I_(be) late.
2. Ann (be) surprised when she (find out) the price.
3. I don’t know how to use this equipment. OK, I (show) you.
4. You can sign the contract if you (be) happy with conditions.
5. Don’t throw the price list away. You will never know when you (need) it again.
6. What time the train (leave) tomorrow?
7. I (meet) you outside the hotel in half an hour.
8. Please, report to the reception when you (arrive) at the hotel.
9. Don’t phone me unless it (be) something important.
10. I think Jane (get) the job, she has a lot of experience.
Задание 7. Закончите предложения, используя сравнительную степень прилагательных и наречий
1. The hotels in London are (expensive) than the hotels in New York.
2. Your work is not very good. I’m sure you can do (good).
3. The equipment often breaks down. I'd like to have (reliable) one.
4. We wanted to arrive at the station (early) not to miss the train.
5. We were (busy) than usual at work today.
6. It takes (long) to get to the plant by car than by train.
7. The goods were (bad) than we expected.
8. Your instructions are very difficult. Could they be (simple)?
9. Let me know if you have any (far) information.
10. The latest model is (easy) to operate than the previous one.
Задание 8. Закончите предложения, используя превосходную степень прилагательных
1. We had lunch at the (cheapest) restaurant in the city.
2. Mrs. White is a really nice person – one of the (nice) people I know.
3. He always comes to see me at the (bad) possible moment.
4. This is (interesting) offer that we have ever had.
5. He is the (reliable) customer we have ever done business with.
6. It's (good) coffee I have ever tasted.
7. What’s (quick) way of getting from here to the exhibition?
8. He is one of the (rich) businessmen in the world.
9. What is the (popular) product of this company?
10. I prefer this chair to the others. It’s one (comfortable).
Задание 9. Письменно переведите текст.
The role of marketing in business
Buying, selling, market research, transportation, storage and advertising are parts of marketing. Marketing means the movement of goods and services from a manufacturer to a customer. Marketing includes 4 main elements - product, price, promotion and place. The product is the goods and services that are bought and sold. The price means the cost of goods and services. Promotion is the process of informing customers about products and persuading them to buy these goods. And the place means the location where the goods are available. Successful marketing involves many things. The first thing is good, creative advertising campaign, which attracts attention of customers to the products. The second thing is good marketing communication. The third is customer operation. The company should produce what customers want, when they want it, at the right price and in a way that is profitable for the company. Market research helps producers to predict what people will want. Companies can carry out survey to know the profile of potential customers. The role of marketing in business is very important. Successful marketing means the increase of profit for a company and further growth of internal and external markets.
Задание 10. Ответьте на вопросы по тесту.
1. What does marketing mean?
2. What does marketing include?
3. What is the product?
4. What is the price?
5. What is promotion?
6. What is the place?
7. What does successful marketing include?
8. Why is it necessary to carry out market research?
9. What is the role of marketing?
Задание 11. Заполните пропуски, подобрав подходящее по смыслу слово.
1. Before starting to sell abroad you should carry out market …
a) survey b) promotion c) price
2. Let’s make an appointment for Monday. It is … for me.
a) comfortable b) competitive c) convenient
3. …. sell goods to the general public in small quantities.
a) retailers b)wholesalers c) manufacturers
4. Another name for external market is … market.
a) domestic b) overseas c) home
5. We agree to buy your goods at this price, it is …. to us.
a) high b) increased c) acceptable
6. The sellers promised to … the goods on time.
a) produce b) dispatch c) settle
7. We will try to … the delivery dates.
a) meet b) match c) wait
8. I will phone you later and give my final…
a) answer b) reply c) message
9. Our parent company is large, it has many …. abroad.
a) competitors b) departments c) subsidiaries
10. The first … of goods will be delivered in November.
a) party b) lot c) match
Контрольная будет интересна студентам экономических вузов.
